Today, to help you take stock of the SEO referencing of your website, we call on L’Agence Web created by 2 colleagues who have become friends and today made up of 20 expert Search consultants. The agency specializes in technical and algorithmic solutions for natural referencing (Search Engine Optimization), and develops Big Data solutions. Their actions are also deployed in the field of paid referencing (Search Engine Advertising). Note: the Web agency has been distinguished by Google for its expertise by awarding it the Google Partner Premier certification.
To optimize the SEO referencing of your website , it is crucial to perform an SEO audit to find out what is going, what is wrong, and what can be improved in your SEO strategy.
An SEO audit can be carried out at any time during the life cycle of your website: it will be useful for determining areas for optimization, solving problems having a negative impact on your natural referencing, or even serving to boost your traffic. The best is to carry out regular “SEO audits” in order to adjust your SEO SEO strategy as you go and thus maximize your performance and at the same time obtain a good return on investment (ROI).
More specifically, a website audit is a very complete SEO analysis that is generally done using an online audit tool like the one available and carried out by this Technical SEO agency .
Prerequisite: define your objectives!
Before you begin, it is important to define the objectives of your SEO analysis. Indeed, the more your initial objectives will be clear and precise, the easier it will be to stick to them and the more the SEO audit will be useful for your web SEO strategy.
To define your objectives, use the famous SMART method : your objectives must be at the same time:
- Specific: set clear and precise objectives;
- Measurable: make sure you can accurately measure the success (or not) of your goals;
- ATmbitieux: challengeant your goals should be enough to warrant an SEO audit;
- Réalistes They must, however, be achievable not you give up on the way;
- Temporally defined: set a precise period for the conduct of your SEO audit.
Thus, SMART objectives will be objectives of the type:
- “Increase my traffic by at least 50% within a year. “;
- “Gain over 15 quality backlinks in the next 3 months. “, Etc.
In order to measure the success of your SEO strategy , you will need to establish KPIs (Key Performance Indicator), such as the evolution of the number of unique visitors to your site, the bounce rate, or even the average time passed on a page.
1st step: keyword analysis
Your SEO analysis must imperatively start with an analysis of your keywords because it is an important part of your seo agencies in delhi alongside the “technical” and “netlinking” parts that we will discuss a little below. To do this, you can get help from L’Agence Web: a Google Ad Grants certified agency that also supports associations in their search for visibility and donations.
The first thing to do is to validate the keywords already chosen for your SEO strategy and mainly analyze the following elements:
- The quality and relevanceof your keywords (in the Google Search Console: perform the following operation: Search traffic> Search analysis);
- The adequacy of the keywords with your fieldof activity while thinking of the “long tail” keywords (men’s shoe size 42), which will be less competitive than the so-called “generic” keywords (car, home, shoe …).
By using the trends in your sector, visible from the Google Trends tool, focus on a limited number of main keywords (10 to 20 on average), limit the keywords that do not bring you any performance, and readjust your SEO referencing.
Compare yourself to the competition : It’s important to build your keyword strategy around it. Ditch overly competitive keywords and focus on those you can rank for in the top search engine results.
The “SEM Rush” tool (paid) allows you, for example, to carry out an effective and relevant SEO analysis in comparison with the competition.
2nd step: technical audit:
After laying the foundations for your new SEO strategy , it is important to check that your site is technically functioning perfectly.
Your technical audit must therefore take into account technical aspects such as:
- The loading speed of your site: it is advisable not to exceed 3 seconds, otherwise the user leaves the page and goes to a competing site. To help you analyze the loading speed of your site, we recommend that you use the “Google PageSpeed Insights” tool
- The adaptive web design of your site(English: Responsive Design): your site must be adapted to the mobile while knowing that it is from this device that the most web traffic is concentrated today, not to mention that the mobile becomes a priority given the extent of voice search. Concretely, to check the compatibility of your site with the mobile, you can use the “Mobile-Friendly Test” tool set up by Google
- HTTP errorsor more commonly redirection problems (due to broken links, URL changes, pages that no longer exist…). To identify them, nothing like the use of the audit software called “Screaming Frog SEO spider”
- The presence of a sitemap.xml fileas well as its declaration within the robots.txt file which will help you to better index your site
- Also analyze the architecture of your siteto avoid ending up with orphan pages and trying to make navigation on your site as easy as possible.
- Your URLs and in particular their permalink : they must be optimized for the natural referencing of your website and contain your business keywords in order to facilitate the exploration and indexing work of search engine algorithms (Google bots, Bing bots …).
3rd step: content analysis:
Once the technical audit has been carried out, the SEO analysis should focus on the textual content already present on your site. Make sure it’s relevant, consistent with your keyword strategy , and of good quality to avoid losing traffic and increasing your bounce rate. If that is not relevant, you should rewrite your texts.
To be of good quality, your content must first be unique . Indeed, duplicate content, whether in your pages or in your semantic tags (Hn), is penalized by Google and is therefore bad for your web visibility. One of the most used SEO tools to track duplicate content on a website is “CopyScape”.
4th step: analysis of backlinks:
The analysis of backlinks or inbound links is also essential for the good SEO SEO of your website and goes hand in hand with its quality. To analyze the quality of your backlinks, use SEO tools like Open Site Explorer, Ahrefs, or even Majestic SEO. Study the following performance indicators:
- The Trust Flow(TF), which gives each of your inbound links a score between 0 and 100 attributed according to the trust that can be placed in it;
- The Citation Flow(CF), which indicates the amount of inbound links you have.
There you have it, with these four crucial steps as well as the tips we have given you to lead a good SEO, you can already be sure to identify good avenues for improvement! Let us recall in conclusion that of course, everything is not limited only to these 4 stages; there will always be something to do to further your SEO audit as summarized in the following graph.