The brand oozes freshness, quality, comfort, and affordability in the apparel industry
February 18: Out of the many industries that have been on a constant rise, one cannot help but notice how a few have been on a growth spree, especially the apparel industry in the e-commerce world. With almost everything moving digital, quite evidently, this particular industry too has seen a rapid rise over the years.
The world of fashion is ever-changing, and the latest trends that hit the markets can be pretty heavy on pockets. Staying fashionable is indeed a costly affair, but not anymore, as an incredible fashion and streetwear brand called Nomad Story brings to you the best of fashionable pieces at the most reasonable prices in the market.
The Indian clothing industry has never experienced something like this to date, a brand that offers the most stylish designs at rates that are easy on the pockets. The Indian fashion-conscious population has heaved a sigh of relief with the introduction of Nomad Story, which offers the best high-quality clothing that has never been seen earlier in the history of the Indian fashion industry. Surprisingly, Nomad story completed 11000 orders of average order value Rs.980 within six months of operations in India as its popularity keeps growing with each passing day. Among the many “hit products and clothing” they offer, the most special item has been the Streetwear Oversized T-Shirt with unique and quirky prints. More than 130k people follow the brand on Instagram, and it’s getting a massive response from Gen-Z, who are going bonkers over its designs and prices.
Nomad story is coming soon with new Streetwear categories like casual shirts, fanny packs, and other fashion accessories, which will delight the Indian consumers to the core. The brand is the brainchild of Bibhav Pandey, an MBA in Finance and Marketing from Amity University. The B.Com (Hons) graduate from Kolkata holds extensive experience of working in the industry, including working as a Senior Executive, Global Transfer Pricing Department at Deloitte India (Kolkata). He has drawn inspiration from his numerous global visits, which has inspired his designs.
The idea of establishing a price-friendly brand culminated in his mind during the global pandemic when people were financially burdened and were unable to spend on anything other than basic necessities. The fashion and clothing industry was sinking, and that’s when he thought of bringing this brand that would be affordable for the masses. He has succeeded in his endeavours as his brand has gained a fast pace since its establishment. The growing number of orders is enough proof of the brand’s success. Bibhav Pandey now aims to take his brand at a global level and wants to keep focusing his efforts and business strategies towards it to soon turn the brand into a worldwide success story in the apparel industry.
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